How to Choose the Best Social Media Platform for Your Small Business

“We don’t have a choice on whether we do social media, the question is how well we do it.” — Erik Qualman Over the past decade, networks like Facebook and Instagram have grown from niche platforms into some of the most powerful marketing and communication tools in the world. Globally, Facebook has topped more than […]

What We’ve Learned in Marketing So Far in 2017

  Marketing is perhaps one of the world’s most rapidly evolving industries. Seemingly every week there is a new app, product or service promising to help drive business growth or reach audiences in new and more effective ways. Tech giants such as Facebook and Instagram are constantly developing their platforms, offering new and interesting features […]

Why I’m a copywriter

Since starting Ink Copywriting, many people have asked me ‘why did you go into copywriting?’. It’s a reasonable question, especially when people tend to think copywriting is either: 1.     The process of copying something, or; 2.     The process of copyrighting something. There’s certainly an element of fate about all of this. Growing up, I remember […]

Copy is still King

Is the importance of good copy being overlooked in an age when branding and corporate identity is taking precedence? How many times have we all come across a flashy website with beautiful imagery and top-shelf design, only to be met by a wall of text, populated mostly by meaningless jargon? Companies can agonise over corporate […]